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Snapchat's New-Style

ELEMENTAL

04.06.2019

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Given the overriding narrative, it’s fairly easy to dismiss Snapchat, and to assume that it’s on the steady decline from its hype-filled early beginnings.

That’s what the user numbers would suggest – as per Snap’s latest performance report, the app actually lost a million daily active users over the past year, with even larger drops in its DAU count within that period.